The first step is to try to remove bias from the research by identifying any assumptions the research team may have. It’s important to capture everyone’s assumptions as this becomes the basis for the research that we need to prove or disprove.
Understanding the different requirements our users have meant that we took varying research approaches depending on the demographics:
- 15 senior managers and service leads interviewed to understand corporate direction
- 5 members interviewed to appreciate portfolio requirements
- 30 members of the public surveyed to gather overall sentiment
- 56 responses to questionnaire specifically for ICT staff
- 280 responses to an organisational staff questionnaire
The interviews & questionnaires
The research team interviewed a number of key service leads and senior managers. The interview questions were designed to get a good appreciation of the organisation’s collective aspiration and challenges which may face them. The interview subjects gave a good representation of the authority, cross cutting the different services that the organisation provides. Interviews were then extended to elected members with portfolios to get a perspective of their digital requirements.
The research team also created questionnaires to reach out to larger groups. Separate questionnaires for ICT and organisational staff were created to gather a consensus on ICT and technology.
Residents and visitors were also consulted through interviews in order to capture their views and whether their experience of the authority could be improved through technology.
All of the research was collated and distilled in to themes. From here we could start to focus on areas of interest that seemed to cross cut all the different viewpoints and gather a picture of how the organisations direction could be supported by the department.
It was clear from the strategy research that clear goals would help people understand how the ICT strategy should be implemented. The insights and evidence from the research will help form hypotheses which can clearly demonstrate how we will achieve the strategy.
People also felt that the strategy should be living and updated as progress is made. The hypotheses will be updated, changed and added as we work on implementing the strategy.